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I'm a digital marketer, programmer and entrepreneur based in Dexter, MI.  I've worked in the digital marketing and web development field for close to a decade.  Over the course of my career, I've become adept at areas of digital marketing such as programmatic advertising, SEO, email marketing, inbound marketing,  promoting businesses through social media.

I currently serve as Director of Marketing for Rankings.io, an SEO agency based in Southern Illinois.  We help attorneys, medical professionals, and small businesses rank their websites on the first page of Google.  Our core services include onsite and offsite SEO as well as website design and programming.  

Thursday, May 26, 2011

I'm reading through Google Analytics by Justin Cutroni and I have stumbled upon my first question. On page 16 there is a warning about configuration and historical data. It states "Once Google Analytics has processed the data and stored it in the database, it can never be be changed. This means historical data can never be altered or reprocessed." Does this mean that copies of data processing configurations are also bad if they were set up improperly?

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