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I'm a digital marketer, programmer and entrepreneur based in Dexter, MI.  I've worked in the digital marketing and web development field for close to a decade.  Over the course of my career, I've become adept at areas of digital marketing such as programmatic advertising, SEO, email marketing, inbound marketing,  promoting businesses through social media.

I currently serve as Director of Marketing for Rankings.io, an SEO agency based in Southern Illinois.  We help attorneys, medical professionals, and small businesses rank their websites on the first page of Google.  Our core services include onsite and offsite SEO as well as website design and programming.  

Monday, June 6, 2011

Donation Campaigns Don't Work...Maybe

Although we are going to push forward with attempting to increase donations for our NPO, there are a lot of reasons why donation campaigns do not work in Adwords. The main reason is the demeanor of a typical searcher when they go to enter queries into a search engine. This person is typically focused on themselves whether they are looking for a phone number or information on how to write a resume. Most searchers are in a selfish state of mind and are not looking specifically to donate money to a non-profit. That is not to say that people aren't searching for exactly this purpose however these individuals are few and far between.

Our best bet at this point for increasing donations for Dream Catchers will possibly lay in searchers looking for info on reporting child abuse. This happens to be the fourth or fifth most successful ad group in the NPO's campaign. The reason this may be a good place to start is because the searcher is already starting out in a non-selfish place i.e. they are looking for info in order to help someone other than themselves.

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