About Me

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I'm a digital marketer, programmer and entrepreneur based in Dexter, MI.  I've worked in the digital marketing and web development field for close to a decade.  Over the course of my career, I've become adept at areas of digital marketing such as programmatic advertising, SEO, email marketing, inbound marketing,  promoting businesses through social media.

I currently serve as Director of Marketing for Rankings.io, an SEO agency based in Southern Illinois.  We help attorneys, medical professionals, and small businesses rank their websites on the first page of Google.  Our core services include onsite and offsite SEO as well as website design and programming.  

Friday, July 15, 2011

Installing Analytics On Parc Pointe's Website

I couldn't help myself and installed analytics on the website I created for Parc Pointe Apartments. So far there have been 26 visits from 5 states with over 500 page views on different parts of the site. Visitors are spending a lot of time (avg of 2 minutes) on the contact us page which is a good sign. That page features a contact form for prospective residents to fill out if they are interested in touring an apartment or want more information about the site. There isn't a ton of data yet but it looks like things are off to a good start.

Originally I built a custom form using a combination of HTML, Java and CSS and tried to figure out a way to have the form information submitted to an email address without using a CGI program. Turns out that is a lot easier said than done. Thankfully Google Docs offers a service where you can create custom forms and embed them on a website. When users submit the information it is sent to the corresponding gmail account that was used to generate the form. The data appears in a nice little spread sheet that is easy to read and organize. It can also be exported to a third party application such as Excel.

Another task that I am working on is getting the site to appear higher in organic search results. Currently I can get it to show up on the first page but not near the top. I have replaced some of the text in page's title tags with common search terms that people might use such as "apartments in Ann Arbor" or "Ann Arbor Apartment complexes". I have also linked to the site from outside sources such as this blog.

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