About Me

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I'm a digital marketer, programmer and entrepreneur based in Dexter, MI.  I've worked in the digital marketing and web development field for close to a decade.  Over the course of my career, I've become adept at areas of digital marketing such as programmatic advertising, SEO, email marketing, inbound marketing,  promoting businesses through social media.


I currently serve as Director of Marketing for Rankings.io, an SEO agency based in Southern Illinois.  We help attorneys, medical professionals, and small businesses rank their websites on the first page of Google.  Our core services include onsite and offsite SEO as well as website design and programming.  

Saturday, September 3, 2011

Obsessed with Analytics

I use the website tracking platform Google Analytics on a daily basis for my jobs as well as for my personal web marketing blog. I sort have become obsessed with tracking the different web properties that I am involved with. For instance my wife and I (mostly my wife) set up a blog about 4 years ago centered on our daughter who was born with metatropic dysplasia, a rare form of dwarfism. About a week ago I got the itch to start tracking the site to see who was viewing it. The first 10 days of data are very intriguing.

We have received visitors from the following countries

  • U.S. (states include New Jersey, Arkansas, Florida, Illinois, Arizona, California, New York, Michigan and North Carolina)


  • Poland


  • Cyprus


  • Germany


  • United Kingdom


  • Italy



The bounce rate for the site (percentage of users that leave after viewing only one page) is low for a blog at around 60%. Bounce rates are notoriously high for websites like blogs because most of the content is found on the home page and users read more of it simply by scrolling down. This is in contrast to traditional sites that have a home page with some introductory content but the actual “meat” of the site is found on other pages.

Keywords

The most used keyword was metatropic dysplasia however there were other phrases that people typed in to find the blog on Google including “lpa convention shoes off”, “”wears a brace” kyphosis”, “apple jacks”(whatever that meant), “and metatropic dysplasia dwarfism”. Most visitors found the site using the google search engine while others visited directly.

Other metrics that can be measured in terms of how people found the site include referring sites and other search engines however we don’t have enough data yet to see these things and I’m not sure how many people are actually linking to the blog from other sites.

I’m glad to see that people are making use of the information that we are putting out there about this rare condition. Those that would like more info or to connect with other families can view our list of followers on Kaela’s blog or visit metatropicdysplasia.org.

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