Tip # 1 Add A Cover Photo
This may seem obvious but many smaller companies, causes and/or
public figures neglect to do this. If
your visitors are not familiar with how the timeline could look, you are
missing out on a chance to show them something interesting, display a large
logo, or an offer. If people are familiar
with how things are supposed to work, they may fault you for not adding this
simple element. Check out this Facebook
timeline cheat sheet that offers dimensions and much more, brought to you by
the Hubspot Blog.
Tip # 2 Talk About Your History
A great way to engage users on your page is to showcase your
company history. It doesn’t matter if
you have a century’s worth of history or only a few months. Add milestones with images that talk about
important events along the way. Showcase
major accomplishments and tranisitions.
People connect with companies on Facebook to learn more about them or
because they identify with that particular organization. Providing more information in the form of who
your company is and what it is all about is something people love to see.
Tip # 3 Image, Images, Images!
The most powerful content online are images and videos. Good videos can be difficult to make quickly
but some eye catching images are relatively easy
to produce and post on your page. Post
images of your business and be sure to include descriptions on them as
well. People love to look at pictures
and you can also use this opportunity to showcase products, people, events or
places that are associated with your business.
You can also take it one step further and display funny or interesting
images that relate to products or services in some way. These are the types of images that “go viral”
or get shared among many users and among many networks rapidly.
Tip # 4 Add Applications
Good content is what keeps people coming back to a Facebook
page or causes them to share it with their friends. Applications are a great way to make your
page more functional. Apps from NorthSocial for example, allow you to provide driving directions, showcase useful
documentation, sign up for mailing lists and a number of other actions. This particular suite of applications also
allows you to fan gate your pages so that you can build your audience. If you are looking for apps that you can try
without spending any money, you can try the Wildfire iframe app or Facebook’s
built in Video and Twitter applications.
Tip # 5 Pin A Post
Facebook’s new timeline allows you to pin a post to the top
of the timeline. This looks just like
any other post except that it will not be pushed down when new content is added
to the timeline. You can use this to
promote a special offer, showcase a particular video or image, give
appreciation to a customer or for whatever else you want.
Is there something I missed? Please leave a comment and let
me know about your timeline customizations.
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