Wednesday, July 1, 2020

3 Attorney Blogs That Are Crushing the Content Game

I always recommend to lawyers that they should have a blog on their site. There are several fundamental reasons that blogs are a good idea for online marketing including:

  • They create the opportunity to showcase expertise and thought leadership
  • Each post is an opportunity to rank for another keyword phrase
  • Blogs support internal linking strategies
  • They create fodder for social media channels
  • They promote a chance for attorneys to engage with their audience

Despite all of these benefits, there are still law firms that refuse to blog and in my experience, it's almost always because they tried it, and it didn't work for them. 

Tuesday, June 30, 2020

5 Free Google Marketing Tools Attorneys Should Use

If you’re willing to learn, the knowledge and tools are free.  That statement is true for many aspects of marketing online.  If you are into using search to promote your website, there are tons of tools you can use free of charge.  We’ve highlighted some of the most common in our most recent post. 

Monday, June 29, 2020

Can Changing to a .Attorney TLD Boost Rankings?

In 2014 ICANN approved the use of professional domain names like .attorney, .law and others.  It opened a door for professionals of all kinds to brand themselves as trustworthy sources for their services.  Many saw it as a way to get better rankings but is it really worth the effort to reserve a .attorney domain name of your own?  Will it really boost rankings?

Friday, June 26, 2020

5 Keyword Best Practices for Lawyers

Keywords are the foundation of search.  While there are many other techniques and strategies to make a site’s performance in search successful, keywords are still at the heart of that success.  It’s important to understand which keywords to target in your SEO campaigns because not all phrases are ideal to target.

Here are 5 best practices lawyers can use when selecting keywords to rank for in Google search. 

Thursday, June 25, 2020

Attorney SEO vs. Everything Else

Virtually any business looking to do SEO (search engine optimization) can find information online applicable to its industry.  Optimization techniques are both ubiquitous and applicable across a broad variety of companies.  For attorneys, however, that is hardly the case.

The legal vertical is unique in many ways.  The practice of law is fundamental to our civilization.  It is a profession grounded in our intellectual history, and it never needed to be advertised, marketed or sold.

Of course, times have changed, and lawyers and law firms have a more practical perspective regarding their role in society today.  At the end of the day, they offer a service, and they need to keep the lights on like everyone else.  The simple fact is that search engine optimization for the legal vertical is different from SEO for everything else.