I'm really looking forward to meeting our non-profit sponsor for IS479 and managing the Adwords account. In IS239 we had the pleasure of working with the Corner Health Center and we were able to drive thousands of new visitors from a national audience to their site. What I'm really hoping to do this time is manage keywords and ads as well as measure how changes were beneficial to the NPO. In the first class we could see everything that concerned Adwords however we never got a clear picture of how those extra visits impacted the NPO either positively or negatively.
One thing that I will keep in mind this time around is to develop a strategy for generating higher click through rates and more exposure. That was the one action that got the Corner Health Center so much attention last time. We decided to market to a national audience with the information the Center had on their site. I will have to keep my eyes open for a strength the NPO can build on to get more people to do what they want them to do.