Thursday, May 26, 2011

I'm reading through Google Analytics by Justin Cutroni and I have stumbled upon my first question. On page 16 there is a warning about configuration and historical data. It states "Once Google Analytics has processed the data and stored it in the database, it can never be be changed. This means historical data can never be altered or reprocessed." Does this mean that copies of data processing configurations are also bad if they were set up improperly?

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