Twitter has become one of the most used marketing and PR tools for companies and celebrities alike. Many individuals have leveraged it to generate interest or inform their followers. There is however a method to all the Twitter madness. If you are actually trying to use your account to influence market or otherwise communicate in an effective manner, the following tips are very helpful.
- Quantity is important: For all of us new to the Twitter scene, this is an advantage we don’t have. For people like Charley Sheen however, they are way ahead of the curve. The number of followers a person has is said the get you ranked higher in organic search engine results than those who have less. The number of tweets and re-tweets on your account is also a factor in getting ranked higher. While you can’t do much to immediately effect your number of followers, you can write like crazy.
- Timing: If you are marketing something specific, timing is everything. If a company is marketing a product or service that is seasonal or directly related to social trends or events, tweeting about it at the time an event is popular will get you much more attention than when it is not. For example tweeting about summer fashion in the dead of winter might not get you ranked very high.
- Relevance: In the world of search marketing, relevance is the name of the game. If you are not relevant to a user’s query you will not be shown to them. Obviously you can’t be relevant to everyone however you can use all the key words that might be associated with what it is you are selling or what people might use to search for what you are selling. For instance if a company is selling tablet computers, it wouldn’t make much sense to tweet on and on about smart phones.