Time On Site

Time on site is calculated by Google as the time spent between the first page view and the last page view on a site. For the average time on site, Google takes the average time between page views divided by the number of “qualified” visitors or visitors who did not bounce or exit after viewing one page on the site. Reasons why time on site will always or most of the time be zero are because a site only has one page or only one page is tagged with Google tracking code. This may seem silly however a blog may commonly only be seen in one page view and if an analytics user doesn’t realize that tagging only one page will lead to a zero time on site value until more pages are tagged. Note that the page a visitor travels to within the site must also be tagged with Google tracking code or a zero time on site value will be logged.