Wednesday, July 1, 2020

3 Attorney Blogs That Are Crushing the Content Game

I always recommend to lawyers that they should have a blog on their site. There are several fundamental reasons that blogs are a good idea for online marketing including:

  • They create the opportunity to showcase expertise and thought leadership
  • Each post is an opportunity to rank for another keyword phrase
  • Blogs support internal linking strategies
  • They create fodder for social media channels
  • They promote a chance for attorneys to engage with their audience

Despite all of these benefits, there are still law firms that refuse to blog and in my experience, it's almost always because they tried it, and it didn't work for them.