Friday, May 20, 2011
Which Is Better For Advertisers, Google Or Facebook?
Advertisers can display text or image ads to potential customers with Adwords by using select keywords. With Facebook, which is associated with Bing, advertisers can reach their audience in a little more personal way it seems. Clients can opt to market to people with certain keywords in their profile. For instance a hair salon owner can market to people with the words Justin Timberlake or Lady Gaga in their profiles. The difference is that the marketing becomes much more personal when you are targeting people with specific information in their profile as opposed to any query that contains keywords of your choosing like with Adwords. I think Google is missing out on the social advertising scene without offering options like these to advertisers.