About Me

My photo

I'm a digital marketer, programmer and entrepreneur based in Dexter, MI.  I've worked in the digital marketing and web development field for close to a decade.  Over the course of my career, I've become adept at areas of digital marketing such as programmatic advertising, SEO, email marketing, inbound marketing,  promoting businesses through social media.

I currently serve as Director of Marketing for Rankings.io, an SEO agency based in Southern Illinois.  We help attorneys, medical professionals, and small businesses rank their websites on the first page of Google.  Our core services include onsite and offsite SEO as well as website design and programming.  

Sunday, June 5, 2011

Purchasing Keywords?

I'm not sure I understand the activity of "purchasing" keywords for advertising in Adwords. In the past when class members have managed Adwords accounts for non-profits, we simply entered relevant keywords and keyword phrases that we thought users would search for. It appeared more like the keywords were what drove traffic to the text ad that was created. Only when users click on the ad was the account for the non-profit charged for the click. Is purchasing a keyword something different all together or are Adwords users in effect paying for the keyword as well when the ad is clicked on? It seems like it would not make much sense to pay for a keyword when it could be used in Adwords to drive traffic to your site.

No comments:

Post a Comment