Monday, June 6, 2011

Alternate Causes Of High Bounce Rates

After doing some investigating there could be other reasons why the bounce rates are so high for Dream Catchers For Abused Children. In the past 30 days bounce rates are hovering in the 70% range which is not so good. There are other reasons why a bounce rate can be high including the fact that tracking code could be installed incorrectly. Obviously it is impossible to go through the NPO’s server searching HTML documents related to the website that may have Google code installed on them. Luckily there is a scan tool that will do it for you.

Scans are completed on a first submitted first scanned basis so you may have to wait anywhere from a couple of hours to a few days for results to come in. You can check the status of your scan including how many websites are in the queue ahead of yours. Another drawback is that this service only scans the first 100 pages of the site and it is not clear as to whether or not it scans only relevant pages or if it is scanning the first 100 documents loaded onto the server. This could include JS, CSS, PHP and other files that do not characteristically have Google code installed.

So this is a way to determine if your bounce rate is in fact being caused by something else other than the layout of the site. Of course if your NPO's site is obviously plagued with usability and design issues, there is a good chance that this is the cause of a high bounce rate.

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